From Interview magazine (October 2005 issue). Natalie Portman interviews Ziyi Zhang, about life in China:
NP: I read that most people in China watch movies at home more than in theater.
ZZ: I think people are getting more used to going to movie theatres, but the big market in China is TV. People love to stay home - they're couch tomatoes.
~ There's more. Go pick up the magazine. In the same issue, Angelina Jolie interviews Anne Hathaway.