Curator - care of the souls or aqueducts?

Brief history of the word, "curator":

A very short history of the word 'curator' might run as follows. In Ancient Rome, curatores were senior civil servants in charge of various departments of public works, overseeing the Empire's aqueducts, bathhouses and sewers. Fast forward to the medieval period, and we encounter the curatus, a priest devoted to the care (or 'cura') of souls.

By the end of the 20th century, 'curator' came to describe a broad category of exhibition makers, from museum employees who spend years working on modest, scrupulously researched displays of Sumerian pottery, to freelancers who approach large scale Biennales of contemporary art as an opportunity to clear their auteurial throat.

Here in the third millennium, the word curator has undergone a further shift in usage. Appropriated by the marketing departments of businesses keen to imbue their products with an air of hard-won distinction and borrowed avant-garde cool, it is now used to describe anybody from the celebrity programmer of a pop festival to a fashion stylist who puts together a 'capsule collection' from a department store's fall/winter stock. A curator, here, is essentially a paid selector of stuff for sale, whether it be concert tickets or cuff links.